If you've been in London recently then you can't have missed the huge posters of Kate Moss plastered everywhere wearing a high-shine leather skirt and black sleeved top, with a tiny slogan across her chest reading: 'Reserved.' Those in the know will recognise it as the logo of Polish high-street store of the same moniker who cleverly have tapped the British model to front their autumn winter campaign ahead of their first UK opening.
Part of the European clothing conglomerate LPP Group, the Polish export already has 450 stores across Europe including Berlin and Prague and tomorrow adds London to the list, with the opening of its first store on Oxford Street.
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To celebrate the brand is inviting customers to its official opening for a range of activities throughout the day. Think DJ sets from Mollie King and Laura Whitmore, a 'StyleHub' curated by Tanya Burr and even a chance to see Kate Moss, who will officially open the store at 11am.
In addition, the first 100 customers in the queue will receive 20% off to spend on the morning, plus have a chance to be scouted for the brand's street style Instagram campaign.
Featuring womenswear, menswear and kidswear, and with prices starting from £2, the brand refreshes its collections every 2 weeks. A little bit rock n roll, a little bit street, if you love Balenciaga and Vetements but not the price tags, then this is going to be your go-to high-street solution.
