We’ve heard the urban legend that our beloved skincare products actually become less effective the longer we use them for, sort of like antibiotics. Just like how your workout needs to be constantly updated to make sure you’re being challenged, the same might just apply to your skin.
After years of extensive research, Avon say that anti-ageing serums and anti-ageing creams actually plateau and stop working properly after your skin gets used to them. So, it makes perfect sense that they tried to tackle this firsthand by releasing a serum that’s being hailed as a HIIT workout for your face.
How does it work? The double-ended bottle contains two serums: the prep formula, and the treatment formula. For seven nights, you’re meant to treat your skin with formula one, which moisturises and replenishes your skin so it can fully reap the benefits of what’s to come. One week later, your skin’s all ready to receive the supercharged retinol serum, which is where the real stuff happens.
The result is said to be clarified, smooth and supple skin, which keeps itself up for at least a year. The serum had one of the longest clinical trials (an entire year), at the end of which every woman said they had incredible results month after month. Everyone's gotten themselves so excited for this wonder product, that the waiting list on Avon is currently at 30,000 - and it drops, like, today. We can't say you'll nab one right away, but we've got a feeling that this one will definitely be worth waiting for...
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