Beauty

Everything In The Debut ASOS Beauty Line Is Under £10 – And It's All Really Good

InStyle UK
Ava Welsing-Kitcher
Sep 11, 2017 1:08 PM EDT

ASOS, you’ve always been so good to us; speedy free delivery, virtually every brand under one roof, plus the fact that you actually get rewarded for that shopping addiction. ASOS fans, you’re going to want to get yourself logged on early this September 20th because their debut beauty line is landing and we’re expecting a total blackout site-wide.

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ASOS has always been a total all-rounder for blowing the bank online, with a seriously impressive range of brands on both the fashion and beauty sides. After stocking cult favourites like The Ordinary, Lime Crime and NYX, ASOS is now adding to their beauty hall of fame with a range of their very own targeted towards millennials. With 46 pieces all under £10, all wrapped up in gorgeous dusky pink packaging, ASOS Face + Body is set to majorly shake up the high-street beauty game.

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According to ASOS, the concept behind the range is to “empower 20-somethings to confidently be themselves, however they choose to do so… we believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play.” Each and every product is named after celebrated qualities of women, whether it’s the ‘Uncompromising’ matte lipstick, the ‘Visionary’ eyebrow palette, or our personal fave, the ‘Unbothered' blush.

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We finally got the chance to play with ASOS Face + Body and. We. Love. Keep scrolling for our verdict on everything…

ASOS CHUBBY HIGHLIGHTER STICK TENACIOUS

This handy stick is the easiest way to a subtle glow - just pop it in your bag, swipe it over cheekbones, and blend away.

£9 | BUY IT

ASOS MATTE LIPSTICK A'GAME

What we love the most about ASOS' debut lippies are the universally flattering shades: a bold, punchy red, a perfect tawny rose, and a burgundy brown that's got us very excited for autumn.

£7 | BUY IT

ASOS LIQUID EYELINER STRAIGHT UP

It slicks on easily thanks to the ultra fine brush, and seriously sticks. A must-have for any night out.

£6 | BUY IT

ASOS EYE LINER TWIST UP PENCIL PUSHY

Kohl lovers, this creamy, blacker-than-black pencil is definitely for you - plus you won't ever need to stress over a blunt tip.

£5 | BUY IT

ASOS BRONZER BULLETPROOF

ASOS' bronzer isn't very richly pigmented, so you can build up warmth without fear of going overboard. Warning: as the only shade in the range (so far), this one most likely won't show up on olive skintones or darker.

£8.50 | BUY IT

ASOS BLUSHER in UNBOTHERED

Like the bronzer, this pretty peach shade needs to be built up a little in order to give any kind of flush - but once you layer up enough, it's absolutely gorgeous.

£8 | BUY IT

ASOS Mascara Bossy

If you're worried about the efficacy of an £8 mascara, then don't: ASOS' separates, plumps and lengthens lashes just as well as any high-end tube.

£8 | BUY IT

ASOS Translucent Finishing Pressed Powder Just Breathe

Now, this powder doesn't lie - it mattifies any complexion without looking chalky at all.

£10 | BUY IT

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