Gap, today unveiled the final installment of their 'Meet Me in the Gap' fall campaign, and this one was definitely worth the wait.
Starring the one and only legendary Cher and the chart-topping performer/producer Future, the campaign sees the two come together to sing a rendition of Sly and the Family Stone’s ‘Everyday People.'
In the video the duo are said to "meet in the gap," a blank space which the brand describes as a place to 'collaborate on a one-of-a-kind musical experience by tapping into their roots of rock and soul music with a song they both find inspiring.'
Speaking about the campaign Cher says: 'I love the idea of ‘Meet Me in the Gap’ because it’s easy to have common ground if you are really open and curious to people from different cultures. I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving.'
With lyrics that touch on issues of racism and sexism, it feels especially of the moment and the brand describe the campaign as 'celebrating what can be created when distinct people connect and discover they have more in common than what divides them.'
'There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us,' said Future. 'Gap is not only bringing two cultures together but bringing everyone together through the music and the style. It’s really about everyday people.'