PICS: Star-studded Gucci Icon pop up store launch

Thursday 22 April, 2010

Mark Ronson unveiled his Gucci sneaker collection to a celebrity strong crowd including Bonnie Wright, Jamie Campbell Bower, Yasmin Le Bon and Jefferson Hack.

It was a star-studded fashion affair last night as Gucci Creative Director Frida Giannini and muso Mark Ronson welcomed a selection of celebrities including Harry Potter star Bonnie Wright, Twilight's Jamie Campbell Bower, Johnny Borrell, Simon and Yasmin Le Bon, Dominic Cooper, Nick Rhodes and Jefferson Hack to toast the launch of their pop up trainer shop.

SHOP GUCCI AT INSTYLE SHOPPING

Gucci's Icon Temporary Store is making a whistle stop journey of the world and Seven Dials in London is the third installment in the four city tour for this flash sneaker store. The soundtrack to the evening was provided by New York hipsters The Misshapes, with Leigh Lezark looking sleek as ever in a black Gucci ensemble.

The collection was created in collaboration with award-winning music producer Mark Ronson who channelled his years as a sneaker aficionado into helping Gucci Creative Director Frida Giannini with the shoe design.

The VIP crowd checked out the trainers first and then headed off to an afterparty at Ronnie Scott's where music was provided by DJs Seb Chew and Matthew Stone, Trevor Jackson while the Friendly Fires, Patrick Wolf & Chauffeur performed.

By Pat McNulty

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