Earlier, this year Louis Vuitton teamed up with the New York based artist, Jeff Koons, to create a new collection of bags and accessories. Koons who is regarded as one of the most prominent figures in the contemporary art world brought imagery from his 'Gazing Ball' series of paintings, think hand-painted reproductions of works by the Old Masters, to a range of products featuring iconic Louis Vuitton bags including the Speedy, the Keepall and the Neverfull.
Due to their popularity, the house has now announced a second edition and a string of bloggers including Carin Olsson, Emma Nelone and Chiara Ferragni have already got their hands on them.
The initial launch in April saw work by Da Vinci, Titian, Fragonard, Van Gogh and Rubens recreated across Louis Vuitton’s Speedy, Keepall and Neverfull bags. And today six more masterpieces were added to the range including Claude Monet’s Waterlilies, Paul Gauguin’s Delightful Land, Edouard Manet’s Luncheon on the Grass, J.M.W Turner’s Ancient Rome, François Boucher’s Reclining Girl and Nicolas Poussin’s The Triumph of Pan, the latter available exclusively at Vuitton’s newly reopened Place Vendôme boutique.
Proving them to be the ultimate Instabait, each blogger has posed with a bag in front of the artwork it is inspired from.
Koons follows in the footsteps of other high-profile artists including Cindy Sherman, Yayoi Kusama and Damien Hirst who have all collaborated with Louis Vuitton in the past on various commissioned artworks, new products and also the staging of fashion shows.
In a statement issued by the brand, Louis Vuitton say of the collaboration: 'Just as the 'Gazing Ball' paintings placed Koons within the lineage of art history, so this collaboration situates the artist within the heritage of Louis Vuitton itself, demonstrating the power of the artistic gesture to connect the present day with a shared cultural history.'