English roses rejoice as New Moon sends sales of pale make-up soaring
Friday 27 November, 2009
Not only are fans willing to wait hours to catch a glimpse of the Twilight stars, write ‘bite me’ on their faces and see the special midnight screening of New Moon, but Twi-hards now want to look just like the on-screen vamps by buying pale make-up.
SEE ALL THE PICS FROM THE NEW MOON PROMOTIONAL TOUR
Bronzed and sun-kissed glows have been replaced by girls wanting ghost-white complexions like Twilight New Moon stars Kristen Stewart and Robert Pattinson.
SEE MORE KRISTEN STEWART PICS HERE
Sales of pale make-up rose 200 per cent over the past month according to online beauty show FeelUnique.com. Their best-selling product was a fine, pale pink illuminating powder by Bare Escentuals called Mineral Veil.
Sales of other rose, ivory and milky-white make-up products have also risen in the run-up to the UK release of New Moon on 20 November.
This sweeping trend follows a growing number of celebrities embracing their natural pale beauty such as Girls Aloud star Nicola Roberts, Anne Hathaway and Twilight beauty herself, Kristen Stewart.
By Georgie Hindle
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