Months after Alexa Chung declared the choker ‘dead’, the nineties neck accoutrement is still everywhere.

We know, it’s not exactly synonymous with effortless cool, but Kendall Jenner and that gang of genetically blessed Insta-queens seem to have have bought everyone round to the idea.

So — why the hype? The choker had its heyday in the 90s and, as with many trends from that era, they’re having a cool comeback.

At fashion week, it was part of the standard model-outside-shows uniform and we even spotted it on some street style names proving it’s not — as we once thought — just a teenybopper trend.

They can kind of be worn with anything, as we saw on the AW16 catwalks at Lanvin, Valentino (see below) and Gucci, where collars were teamed with lace, ruffles and sequin suits. If you're not on for the current catwalk club aesthetic, avoid black chokers and go for more of a cool Scandi vibe with a minimal gold design.

Chokers are making an appearance on the party circuit too, with Karlie Kloss, Emily Ratajkowski and Jourdan Dunn adorning their necks to match their gowns.

Here are the celebrities giving us choker-spiration right now...

A NYFW Street Styler = Chunky Gold Choker

Wear if: You're avoiding the grungy 90s look with monochromatic tailoring.

Shop: Crotonea Choker, £10, Aldo

Stella Maxwell = The Decorated Ribbon

Wear if: You want to embrace the model cool club vibe. Bum-skimming dress optional, leather jacket — a must.

Shop: Rock n Rose Gold Hamsa Hand Choker, £29.99, Stylight

Gigi Hadid = Gold Chain Choker

Wear if: You want something a little more lowkey, kind of like a pimped up necklace.

Shop: Braid Chain Necklace, £7.99, Lindex

Daphne Groeneveld = Bow Ribbon Choker

Wear if: You like bow detailing that's not too girly or bling (for day or night).

Shop: Black Velvet Wrap Tie Choker, £4.99, Quiz Clothing

Hailey Baldwin = The Simple Gold Choker

Wear if: A strapless look is requiring a subtle pick-me-up.

Shop: Rose Gold Necklace, £24.99, Pilgrim

Coco Rocha = Chunky Ribbon Choker

Wear if: You're wanting to get wholeheartedly on board the choker renaissance, preferably with all black everything.

Shop: Flirting Choker, £84, Chiara Ferragni

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Read: 8 Cool Scandi-Look Jewellery Brands You Need To Know