Pyjamas in the day? Surely not, but thankfully YES. Not ‘pyjama-style separates’ or ‘pyjama-print jumpsuits’ but actual sleepwear is now acceptable to wear out of the house; not just to the shops, but fashion week, no less.
Yes, all your winter morning prayers have been answered.
Pyjamas have been on the scene for a few years, with Celine and Jonathan Saunders, amongst others, bringing nightwear to light. This season, luxury nightwear label Derek Rose has been the fashion crowd’s label of choice; seen on everyone from Selena Gomez to Italian blogger Candela Novembre, but we've found chic separates for all budgets.
We’re rather sorry to say this isn’t an excuse for undone hair, no make-up and slippers (however much we dream of the day we’re talking about that trend). Quite the opposite; the only way to wear pyjamas is polished. Heels are a must, and – as with wide leg trousers – strappy sandals are the only style delicate enough to balance out the draping silk (yes, they must be silk).
Sounds high-maintenance but bear in mind you’ll be wearing pyjamas for the whole day so a slick of lipstick or nail varnish is a small price to pay.
The best thing about it is the ultimate smart casual aesthetic makes it appropriate for almost every occasion; from brunch to work to parties, and everything in between.
To keep it that way, and to avoid drawing attention to yourself for any reason other than people swooning at your sartorial prowess, it’s best to keep to black or navy. Burgundy risks looking a bit Playboy Mansion, while anything brighter is one step too quirky. If you’re feeling bold, branch out in to jewel tones or prints. You can’t go wrong with stripes.
The trickiest thing about pyjamas in the day is the cover-up which, if you live in England, can’t be ignored. They’re best wore alone but if you need a coat, opt for a dressing gown style. Wear it tied up and cinched in at the waist to keep the look luxe rather than loungewear.
It can be dressed down, as Heidi Klum proved, but it gives the trend a Bohemian feel. The right thing if you’re feeling that post-holiday blues, when the idea of getting into anything tailored or straightening your hair is out of the question.
If you’re going for the casual take on pyjamas in the day, cotton is best, but for that day-or-night aesthetic, you’ve got to go silk. Anyone who’s ever wanted to buy silk anything will know a pair of pyjamas could set you back anything from a few hundred pounds plus, so we’ve trawled the internet for the best pairs for all budgets…
Bailey Navy Satin Silk Satin Piped Pyjamas, £350, Derek Rose
Silk Piped Pyjamas, £150, Hush
Lila Prudence Silk Pyjamas, £330, Olivia Von Halle
Equipment Avery Washed Silk Pajama Set, £495, Net-a-Porter