Bravo, Gucci! Just when you thought the brand couldn’t get any better, they only go and make a major announcement that’s set to shake up the fashion calendar - for good.
Gucci are ditching their separate men’s and womenswear shows, and will instead bring both collections together for one unified show per season. While the first gender-neutral show will be held at Gucci HQ in 2017, it won’t be the first time Creative Director Alessandro Michele has put male models on the catwalk alongside his geek-chic girls – as Gucci CEO Marco Bizzarri pointed out, ‘Alessandro Michele has in fact always presented his men's and women's collections together, so this is a very natural progression’.
It’s not just about the catwalk, either. From skinny suits to chevron prints and neckties galore, the clothes themselves are pretty much interchangeable, making their way into the wardrobes of both male and female A-list fans. From Alexa Chung and InStyle cover star Kirsten Dunst to Harry Styles and A$AP Rocky, the boys are just as into the brand’s retro florals and lurex knitwear as Gucci’s new-gen girl gang.
Alessandro commented ‘It seems only natural to me to present my men's and women's collections together. It's the way I see the world today. I believe it will give me the chance to move towards a different kind of approach to my story telling’.
Gucci join the likes of Tom Ford, Tommy Hilfiger and Burberry, who announced a similar move to seasonless, unified shows twice a year, in making a shift to genderless collections, and to be honest, it makes a lot of sense. Who doesn’t have an oversized checked shirt or baggy boyfriend knit as one of their wardrobe staples? In 2016, labels matter less and less – it’s all about the look.
This is a super cool move from one of the hottest fashion brands in the world right now. With Gucci girls on every red carpet and the fashion week FROW packed with editors in those iconic loafers, will the Gucci effect encourage other brands to go gender-neutral too?
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