Isa Arfen's SS15 Presentation
Why? If you're a fan of (majorly wearable) sports luxe, ASH's debut ready-to-wear collection is your new BFF.
Who? Kevork Kiledjian, a fashion label boss in his own right and ASH founder and creative director Patrick Ilthier. Kiledijan's designs already have a major celeb following with Gwyneth Paltrow, Kate Moss and Michelle Obama counting themselves as fans and we reckon his RTW for ASH is going to be equally as popular. From oversized bubblegum biker jackets and salvaged denim to clever incorporation of sports inspired netting and the perfect LBD, ASH is a one stop cool shop.
What do the designers say? "In fusing together the collection's elements, I mainly looked to the Rue Saint-Honore neighbourhood in Paris, which is renowned for its eclectic mix of music, people and architecture."
Where can you buy it? ASH online
Why? Chic outfit-solving separates equals no more monday morning pre-work panics.
Who? Brand spanking new to the market (and our wardrobes), Ilunaa launched this year with its debut collection of high quality classic pieces with a unexpected texture twist. Think feather embellished button up cardigans, neoprene scalloped skater dresses and ivory jacquard skirts with origami folds. Whether at our desks or sipping daiquiris, we'll be wearing the whole collection. Not all at once, of course.
Where can you buy it? Ilunaa.com
3. Trager Delaney
Why? Super cool yet timeless, head here for stand-out trousers.
Who? Founders Kim Trager and Lowell Delaney met while studying knitwear in 2007 at Central Saint Martins. Danish born Trager has worked at Haider Ackermann and BVBA 32, while Londoner Delaney lists Sonia Rykiel, Alexander Wang and Celine on her CV. A favourite with fashion editors, the brand combines easy glamour with a sense of humour.
What do the designers say? "We design garments for a modern woman, to be worn from your office to a party. There is no time for changing or filling your closet with pieces you look at longingly like an old, really good looking boyfriend."
Where can you buy it? Matchesfashion.com
4. Isa Arfen
Why? The skirts are divine.
Who? Isa Arfen's founder Serafina Sama (the brand is an anagram of her first name), grew up in Ravenna, Italy, but is now based in London. She graduated from Central Saint Martins in 2006, before working as a design assistant at Chloe in Paris. Having freelanced for Louis Vuitton, Acne and Charlotte Olympia, the brand was born following a small collection of summer dresses she sold privately.
What does the designer say? "I'll wear one of my skirts with Converse and a white tee during the day or heels and a crop top at night. It's essential that clothes can be dressed up or down."
Where can you buy it? Lyst.com
Why? There's a throw-on-and-go dress for every occasion.
Who? After graduating from the Oberlin College in Ohio, New Yorker Yara Flinn worked at the Fondazione Prada, producing cultural events and art catalogues for the iconic fashion house. Deciding to pursue design seriously, she then began interning and taking draping classes at New York's Fashion Institute of Technology while she designed her first capsule collection.
What does the designer say? "If I could sum up Nomia in three words, I would say minimal, urban and sporty. The Nomia girl is interested in art, music and culture more than she is into trends, so she wants a wardrobe that is easy and clean but still has a distinct edge."
Where can you buy it? The Shop At Bluebird
By George Driver/@iamgdriver