Pam & Gela: The Fashion Label Jessica Alba And Gwen Stefani Are Queuing Up To Wear

Pam & Gela: The Fashion Label Jessica Alba And Gwen Stefani Are Queuing Up To Wear

Here's why you need to pay attention to the founders of Juicy Couture new Californian label Pam & Gela....

Pamela Skaist-Levy and Gela Nash-Taylor jetted into London this week to celebrate the arrival of their new label, Pam & Gela, on online boutique Very Exclusive. With the festival season fast approaching we thought who better to grill on what to wear for the ultimate tricky satorial situation than the American duo. Over a swish dinner at Claridges, (our highlight? Apart from the chocolate pudding it had to be when Gela's husband rocked up AKA John Taylor from Duran & Duran!) we gave Pam and Gela four festival dressing puzzles to solve. Here are the results...

It's pouring with rain...

'This must be referring to Glastonbury, as it never rains in the desert for our festivals! We would say don’t worry about the rain, throw on your chicest outfit, go all out with the layering, jewellery and accessories and then just add a cute clear poncho, so you can still see the outfit, but will keep yourself dry!'

It's really hot...

'Shorts always look stylish and are so easy to style when it's super hot.  We would also have to say the ultimate festival outfit is the playsuit, just like our green and white print playsuit, which has an open back.  Team with a pair of gladiator sandals and you will look amazing - really hippy chic!'

It's fancy dress but you hate costumes...

'We love the 70s trend and it's so relevant for this season. Wearing tassels and suede combined with 70s vintage pieces enables you to go back to that era without feeling like you overdoing the fancy dress look.'

A tote just isn't cutting it...

'Go for a mini cross body bag without a doubt. Look for cute fringed styles, which will set off your look and the cross body strap means your hands are free and you are ready to dance.'

Check out below for some of our favorite picks from the brand's SS15 collection...

Pam & Gela

Indigo distressed jeans £240. 

Pam & Gela

Ringo t-shirt £125.

Pam & Gela

Twisted tie-dye skirt £125.

Pam & Gela

T-shirt in Heather grey £95.

For more visit Very Exclusive

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