Why Next's New Designer Line Is Genuinely A Game-Changer 

Why Next's New Designer Line Is Genuinely A Game-Changer 

Another week, another hight street x designer collab. It's hard to keep up, never mind decipher which collaborations are actually producing inspired pieces worth the spend. This time, though, it's trusty Next who's at the helm of a new collab and it's really, really good. Introducing Label/Mix, which launched on the Next site this week.

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Label/Mix is a partnership with an ever-changing roster of new designers and emerging brands giving us – the fashion hungry – beautiful, contemporary limited edition pieces. 

With the design creativity of the emerging brands, alongside the industrial resources and experience of the UK’s biggest fashion retailer Next, this collaboration is set to be pretty serious. With a price point that sits somewhere between accessible and premium, you’ll find quality high end designs which are affordable production, and still in all of our favourite leathers, silks and wools.

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Label/Mix has kicked off with brands like Osman, Teatum Jones, J.Won and, fash pack favourite, Rejina Pyo, so below we run through each designer and select our edit of the top pieces from the new collab – and it's all shoppable right now. 

Teatum Jones

Established in 2011, this luxury British womenswear label is modern, polished and has a bold aesthetic. From chic oversized button trenches to uniquely printed asymmetric dresses, the brand suits a creative, confident woman.

Mix/ Teatum Jones Panelled Knit Jumper

Available at Next | £99

 

Rejina Pyo

A serious designer of the moment, this contemporary London-based womenswear designer has everything a fashionable woman wants to wear. She takes inspiration from abstract art and produces graphic yet feminine pieces that are playful to wear.

Mix/ Rejina Pyo Statement Sleeve Dress

Available at Next | £160

Mix/ Rejina Pyo Wool Coat With Contrast Belt

Available at Next | £250

Mix/ Rejina Pyo Belted Top

Available at Next | £125

 

J.Won

This fun knitwear brand is all about practicality and comfort. Pieces are super creative but also sophisticated and wearable.

Mix/ J.Won Wide Leg Trousers With Stripe

Available at Next | £99

Mix/ J.Won Striped Turtle Neck Jumper

Available at Next | £75

 

Whole 9 Yards

“Unconventional Femininty” is the tag line and the brand strives to deliver clothing for the contemporary woman that has a certain nod towards street and grunge alongside elegance. Lace, embroidery and floral motifs are part of their signature design styles and you’ll notice them right the way throughout their Label Mix.

Mix/ Whole 9 Yards Raw Edge Lace Dress

Available at Next | £399

 

Hudson

Based in Hoxton, London, this British shoe brand steers towards classic, androgynous styles that are made in premium leathers and designed to last forever. The Next label mix collection consists of fashion forward designs that are made with quality.

Mix/ Hudson Red Heels

Available at Next | £135

Mix/ Hudson Tie Up Block Heel Shoes

Available at Next | £140

 

Rose and Rose

A fairly new British brand, only founded in 2010, Rose and Rose produces exquisite hand crafted kaftans, dresses and accessories. Their Label Mix collection consists of knitted beanies and tie dye scarves – all beautifully printed.

Mix/ Rose And Stripe Bobble Hat

Available at Next | £35

 

Lab

When it comes to leather jackets, Lab knows how to create well tailored shapes in premium leathers that will work with any outfit. Label Mix/ Lab have brought you a small leather capsule consisting of everything from jackets to trousers to skirts, in the chicest cuts and fabrics.

Mix/ Lab London Leather Biker Jacket

Available at Next | £300

Mix/ Lab London Leather Skirt

Available at Next | £199

 
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