When you're out on the shopping beat, how often do you stop to think about what 's exactly in that gorgeous jumper or textured dress that you're holding up to yourself? For most of us, chances are, not all that often.
Now, Zara has made a pretty remarkable step to take some of the effort out of making sure you're buying ethical products for its customers. In an announcement made this morning from the high-street It store's parent company Inditex — which also owns the likes of Bershka, Massimo Dutti and Stradivarius — it has confirmed that it has now completely banned the use of angora in any of its merch.
It was back in December 2013 that Zara released a statement that it was halting the manufacture of the fur but now it's finally joined the ranks of Marks and Spencer, Topshop and even Primark who have turned their back on the material. Bunny lovers, rejoice!
In an official statement this morning, the Spanish fashion mecca said that: 'We found no evidence of cruel practises at the angora farms of our suppliers. But after consultation with animal welfare organisations to help develop better standards within the industry we decided that banning angora production was the right decision.'
This will be a welcome revelation to animal people the world over and has further strengthened the Zara's policy on animal welfare which already includes a ban on fur and commitment to responsible production standards for products with animal origins such as leather and suede.
So now you can rest easy knowing that cosy knit you treated yourself to at Zara over the weekend doesn't just look great, it's pro animals too. A major win all-round then...