YSL is leading the way for luxury brands as it starts twittering news from inside the French fashion house.
Yves Saint Laurent has collected a roll call of celebrity fans that other brands can only dream about. Kate Winslet, Sarah Jessica Parker and Salma Hayek all rely on YSL's beautifully cut gowns for their red carpet appearances, while every celeb from Kate Moss to Lily Allen owns a pair of the sell-out Tribute shoes.
So it's more than a tad exciting that the lid is about to be lifted on what's going on between the walls of the famous French fashion house. Creative Director, Stefano Pilati, is the man at the helm and you'll be able to find out what he's up to as well as updates on the YSL fashion show, products and celebrity dressing all via the YSL tweets. You can also become a fan of the brand on facebook.
And they're continuing the new media revolution with the launch of the Yves Saint Laurent Manifesto. The publication is a book of images photographed by Inez van Lamsweerde and Vinoodh Matadin featuring Christy Turlington and a microsite, www.yslmanifesto.com will be launched in tandem with the tome.
You can also follow InStyle.co.uk on twitter
By Pat McNulty