Calling all brides to be. Panicking about the price of your wedding? With the average cost of the big day in the UK coming in at around £20,000, most wedding dresses cost over £1,000 for an off-the-rack design, while bespoke or couture designs can reach into the tens of thousands. Luckily for those looking to tighten their purse strings, spending a little less on the dress of your dreams just got a little easier. And whom do you have to thank? ASOS, of course.

Produced by Fame and Partners, the Eternity Maxi Dress comes in at a mouthwatering £150! That’s including delivery. Other reasons we love it are as follows:

  1. It’s actually really pretty! The design is classic, timeless and elegant.
  2. It features a plunging v-neck, over-sized cowl back and fishtail hem - that's a heck of a lot of bang for your buck.
  3. There's a zip at the back - making it super easy to slip on and off
  4. The pleated detail at the waist is super flattering and will skim over your silhouette
  5. Finally, the dress also comes complete with a billowing train – perfect for sashaying up the aisle.

Sold exclusively to ASOS it’s unavailable to buy elsewhere, so snap it up fast while stocks last. The dress was only launched on the site 7 weeks ago, and already over 300 of the designs have been sold. We predict a sell out.

So while your other half breathes a heavy sigh of relief - comforted by the knowledge that although your wedding dress might be one of the most important purchases of your life time, it now doesn’t have to cost the earth - just remind him you’ve now been allowed to increase your shoe budget substantially. You’re welcome. 

Looking for additional dresses that won't break the bank? Check out our top 10 below:


We love the modern embelishment on this floor length number: Jeshan Maxi Dress, £350, Coast

This silk maxi dress will hug every curve: Sylvia Ivory Dress, £225, Ghost 

Stand out for all the right reasons in floral lace: White lace dress, £310 Bambah


We love the 50's look of this ruffled midi dress: Chi Chi Baroque Style Midi Tea Dress, £75, Dorothy Perkins


Give your big day a modern twist in a a fashion-forward frock: Off-Shoulder Lace Mini Dress, £260 Self Portrait

More of a minimalist bride? This Whistles dress is just the ticket: Alexa V-Neck Mini Dress, £160, Very Exclusive

This lace midi dress looks much more expencive than it actually is: Lace Mini Dress, £95, BHS

Keep things simple with a strappy midi dress: Deep V-Neck Dress, £60, Topshop

The jewel waistband adds just the right amount of glitz and glamour: Lori Lee Lace Maxi Dress, £185, Coast 


Swap sparkles for pearls for a pretty and preppy finish: Jessica White Bridal Dress, £299, Monsoon

Continued below...

Searching for the best bridesmaid dresses on the high street? Shop our essential edit...