Happy Easter! Pack your SS14 Wardrobe with JOY.

Candy colours, fresh florals & touch-me textures, discover this season’s favourite trends with a unique twist at JOY.

Born in Brixton in the late 1990s, when boy bands were ‘way cool’ and denim was seriously distressed, JOY is now the ultimate fashion and lifestyle destination for those who dare to be different.

Celebrating life’s little eccentricities, JOY’s carefully curated, hand-picked collections house everything from tongue-in-cheek gifts to tempting trinkets alongside some achingly stylish men’s and womenswear labels.

This summer the Brit brand takes Inspiration from far and wide, viewing the fashion landscape with JOY-tinted glasses. Texture play adds touch-me appeal to otherwise minimal tops and skirts while singlets in neon pink and coral add hi-octane impact to your holiday wardrobe. Gingham and embroidery pick up on SS14’s Mexicana romance and as always, JOY’s hero dresses come in a selection of punchy prints.

Twitter: @joythestore
Facebook: https://www.facebook.com/joythestoredotcom
All you have to do to be in with a chance of winning is follow @instyle_uk on twitter and retweet the #InStyleVIP tweet. The competition ends at midnight on 18th April 2014 and winners will be picked at random. UK addresses only.

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