Primark is gearing up for a high-street takeover this Christmas after seeing a record boost in sales and profits.
The cheap and cheerful retail giant has nailed budget fashion in a big way, and after witnessing a hugely successful summer and an increasingly strong demand for its affordable autumn/winter wares, it's set to dominate the 2013 Christmas shopping scene.
The retail chain, which is part of the Associated British Foods group, saw a 22% rise in revenues to £4.27bn boosting underlying profits by 44% to £514m. Those are some seriously impressive figures...
And with 13 store openings planned just in time for this Christmas, including five in Spain and its first store in France, things are looking rosy for the British brand.
George Weston, chief executive of ABF, says it has been a 'remarkable year' for the fashion brand - meaning those insanely popular novely Christmas jumpers and onesies aren't going anywhere...
'We think its going to be another onesie Christmas,' Weston said.
We never doubted it.
By Robyn Munson