Why Mary Katrantzou Is The Talk Of NEWGEN, Again

Why Mary Katrantzou Is The Talk Of NEWGEN, Again

Mary Katrantzou becomes poster-girl for the British Fashion Council's NEWGEN programme, four years after winning.

Mary Katrantzou has become the first ever designer to join the NEWGEN committee, it was confirmed today.

Making British Fashion Council history with the new role, the London-based designer joined the board for her first meeting today; where they discussed recipients for autumn/winter 2014 sponsorship.

Celebrating the news in the same week she launches her first e-commerce store, Mary has been described as the 'poster-girl' for the coveted fashion accolade - which she won in 2009.

‘I'm thrilled that Mary Katrantzou has agreed to join our NEWGEN selection panel, as she's really our ideal poster-girl for how much an original talent can achieve through the scheme,' said Sarah Mower, BFC ambassador for emerging talent and chair of the NEWGEN selection committee.

Adding: ‘Mary started out selling just a handful of printed shift dresses with NEWGEN at the first London Showroom in Paris in 2009 - now she exports all over the world. She will add the invaluable perspective of someone who knows exactly what it's like, and what it takes, to be a young entrepreneurial designer.’

A must-see on the London Fashion Week schedule, Mary has had no shortage of success since being discovered. Not only a go-to designer for stars like Keira Knightley, she has a sell-out Topshop collaboration to her name.

‘I could not have managed to get where I am today without the support of the BFC and the NEWGEN scheme,’ she said. ‘They gave me the opportunity to pick up prestigious stockists such as Joyce and Colette from my first season. NEWGEN is an unparalleled scheme and it is an honour to be included on the panel.’

Amazing news, for an amazing designer.

By Jessica Bridgeman

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