Isabel Marant on the catwalk

Isabel Marant wearing her trainers on the catwalk


In fashion, one of the easiest ways to measure a design's success is by how many knock-off copies it inspires – imitation is the sincerest form of flattery and all that.

Looking at the ubiquity of the hidden-wedge trainer on the high street – a style that originated on the Isabel Marant catwalk in 2012 – it's fair to say that Marant's iconic shoe is one of the most popular of recent years.

However, it seems they have been a victim of their own success: at least in the mind of their creator.

'They still have something special, even though there are a lot of copies,' Marant told WWD.

Unfortunately, many of the copies aren't very good. Or, as Marant put it: 'the bad copies are super-ugly.'

Beyonce wearing Isabel Marant wedge trainers

It's this reason the designer doesn't wear her originals as much as she used to.

'I don't wear them as often as I [used to] because I see too [many bad copies] in the street. I'm not saying mine are the most beautiful shoes, but they have a certain [style].'

That said, the threat of 'ugly' copies hasn't put Marant off from designing other shoes. Currently, the designer is working on creating a furry moccasin: 'that super-plain shoe with fur inside.'

And no doubt, everyone will be wearing them...

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By Olivia Marks