Whistles have announced they will launch a menswear line in autumn 2014
Whistles, the go to high-street store for sophisticated separates and directional partywear – have announced they will launch a menswear collection for autumn 2014.
Working under Whistles Design Director Nick Passmore, the brand have reported that they have recruited top design talent to create the new collection, which will be available online and in selected stores.
Speaking on the decision to start offering menswear, Whistles CEO Jane Sherperdson said: “We have defined our aesthetic, and achieved a consistency in our design. menswear is something that we have been planning to do since we started in 2008. we recognise that, as with womenswear there is considerable expansion in the contemporary middle market, this is an ideal time to capitalise on this opportunity and bring the whistles aesthetic to menswear.’
Exciting times ahead for men who are bored with the limited choice the high street has to offer them.
We’re already imagining the men in our lives in some beautiful coats and laidback tailoring. And we’re guessing their might be a couple of pieces us girls can borrow, too…
By Olivia Marks