Mikael Jansson/Calvin Klein

Mikael Jansson/Calvin Klein

Mikael Jansson/Calvin Klein

Spring has just become a whole lot hotter; Calvin Klein’s new men’s briefs X ad campaign is literally X-rated, with four incredibly sexy celeb models showing off what they’ve got.

Click here to watch the video

Calvin Klein, known for casting the who’s who of celebrity Adonises, has done it again! After David Beckham and Freddie Ljungberg , it’s now recruited Kellan Lutz, who plays vampire Emmett Cullen in the Twilight series; Japanese soccer star Hidetoshi Nakata, Mehcad Brooks, best known for starring in Desperate Housewives and True Blood and Spanish tennis star Fernando Verdasco.   

'The four different guys give us different ways to express things. They have different personalities,' stated Bob Mazzoli, chief creative officer for Calvin Klein Underwear.

The four appear together in the new s/s X underwear collection ad, swearing ruthlessly into the camera only to be bleeped out with a red X.

We suggest this is to remind us of the video’s commercial purpose, just in case we get too distracted.


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By Christina Beischl