VILLOID: How To Use Alexa Chung's New Fashion App

VILLOID: How To Use Alexa Chung's New Fashion App

Alexa Chung is hoping to revolutionise the way women dress with her latest business venture. Here's everything you need to know...

It's 6:45am and the little black dress you planned to team with your new metallic courts for today's important meeting with your boss has vanished into thin air.

Instead of calmly checking through the ironing basket, you madly start pulling skirts and blouses from your chest of drawers in your quest to find a suitable replacement. 

We've all been there. 

But like some magical fashion fairy godmother, Alexa Chung has created an app that is hoping to revolutionise the way we pick outfits each day. 

Translation: Mad Mondays spent surrounded by piles of clothes could soon be a thing of the past. 

Here's what you need to know... 

VILLOID acts a virtual platform by which users can upload shots of looks and products that they love to a mood board. And just like on other social networking sites, those signed up can follow well-dressed mates and stylish strangers. 

There's also a 'buy' option, meaning you can get your hands on that perfect pair of snakeprint sling-backs or burgundy bucket bag if you come across them. 

How does Alexa use it?

'I suppose that scene in Clueless where the computer puts an outfit together from Cher's wardrobe really stayed with me,' she explained. 

'Clothes are fun, making mistakes is fun, being inspired is fun. VILLOID celebrates the process of getting dressed and showing your friends.'

And the celebrity following?

Despite the fact it only launched a short while ago, VILLOID has already amassed a celebrity following with Pixie Geldof and One Direction's hair stylist Lou Teasdale both praising the app. 

X Factor's Nick Grimshaw is even calling for the release of a version for men, writing on Instagram: 'Congratulations to Alexa who is this generation’s Tom from MySpace. Can I do the menswear one? Please employ me @chungalexa.’ 

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Introducing the VILLOID dream team...

Even though she's a total pro and pulling together winning looks - and had the appoval of her celebrity pals - Alexa knew she needed help to execute her idea so teamed up with entrepreneur Jeanette Dyhre Kvisvik.  

Jeanette and her team were already working on a similar concept. 

'I wanted to get to learn something about a field I knew nothing about and I felt I could offer the tech field something I knew a lot about….clothes,' Alexa continued.   

'Most decisions I make when it comes to new projects are based on whether it could further my education. The tech world was something I was incredibly curious about. Silicone Valley sounds like a bouncy castle I want to play on.' 

Have YOU tried Alexa's new fashion app? Let us know your verdict in the comments box below...

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