Will Victoria Beckham follow in the fashion footsteps of Chanel, Marc Jacobs and more by expanding into Asia?
Since launching her first fashion collection for Spring Summer 2009, Victoria Beckham’s fashion empire has gone from strength to strength, so is it only a matter of time before the British fashion designer du jour takes her brand global by expanding into the Asian market?
Luxe fashion labels including Chanel, Marc Jacobs, Prada and many more have noted the strength of the Asian market and taken their lust-worthy accessories, darling dresses and covetable coats to countries including China, Japan and Singapore.
But while the industry giants go all out with fashion mecca-style flagships, Asia offers the perfect introduction to the market with a number of stunning department stores hosting style-centered concessions.
Already available in Harvey Nichols UK, will their Hong Kong flagship be the first to stock Mrs Beckham’s fashion brand? We’ll have to wait and see.