Isabel Marant's debut collection for H&M finally launches today, and it's sparked a fresh debate amongst the fashion pack.
With talk of the high street store's next designer collaboration underway before today's collection has even hit the rails, we look at the odds.
Victoria Beckham is set to be the most popular name on everyone's wish list, as online betting site Paddy Power give the British designer 10/1 odds of following in Marant's footsteps.
And at first glance, VB seems like the perfect fit for H&M. Sleek, tailored and timelessly chic, Victoria fans could finally find her signature staples more accessible than ever.
The former Spice Girl has made no secret of her drive to become more e-commerce friendly either, with her own online store kitted out with ready-to-wear and mainline wares, while her first standalone store is soon set to open in London.
But it's Miuccia Prada who receives the best odds at 5/1, with Balenciaga’s Alexander Wang is close behind at 6/1, alongside Celine's Phoebe Philo with 8/1. Meanwhile the power of Kate Middleton gives Erdem a boost to 20/1 odds.
Kanye West also poses an interesting, yet totally viable, option for future collaborator, while Cara Delevingne's name is also mentioned lower down the list of possibles. Even Simon Cowell has sneaked his way in with 1000/1 odds. Now that's interesting.
Would you like to see Victoria Beckham collaborate with H&M?
By Jessica Bridgeman