This Is Emma Watson’s Favourite New Trainer Brand

This Is Emma Watson’s Favourite New Trainer Brand

And it’s eco-friendly

As well as Emma Watson’s role as UN Women Goodwill Ambassador and founder of HeForShe campaign, the actress is finding time (somehow) to help the world in other ways too.

Not only has she recently collaborated with New York-based brand Zady but has been repping a relatively unknown trainer brand — Veja — and they’re sustainable.

The French brand creates theirs, from organic cotton, wild rubber from the Amazon and vegetable-tanned leather. with a transparent production chain located in Brazil.

Veja says: ‘Let's try to offer a different vision which combines fair trade and ecology and links together economy, social initiatives and the environment. A vision that proposes cultural change. Transparency.’

Read: Zady And 13 Eco-Friendly Brands That Are Actually Cool

 We’re all fans of the white trainer — the Stan Smith, the Superstars — and why not go for a brand that’s kind to the environment and the farmers?

Watson even took to Instagram to inform her followers about the sustainable brand, explaining they use ‘innovative, ecological materials, working closely with the people who produce them to try and create an economical, ecological, and social difference […] These trainers use recycled plastic bottles to create the upper, and #wildrubber in the soles’.

Explar Leather Trainers, £89.10, Veja

Spreading the word about environmentally friendly brands on her social media platforms is becoming quite the norm. Just a few weeks ago she posted a picture of herself wearing a Maiyet suit, explaining the brand is: ‘committed to forging partnerships with artisans globally and has entered into a strategic partnership with @buildanest, an independent nonprofit organization dedicated to training and developing artisan businesses to promote entrepreneurship, prosperity and dignity in places that need it most.’

Zady too, which she’s collaborating with on capsule collection ‘Inspired By Emma Watson’, was featured on her Instagram from her trip in Malawi.

I had the most amazing day in Malawi today. Thank you President Mutharika for being a #HeForShe Impact Champion and for making gender equality a priority in your Government! Thank you to all the traditional leaders who are implementing President Mutharika's policies - especially Chief Kachindamoto (she’s in the photo with me, she’s formidable and has been nicknamed “The Terminator”!). She gave me such a warm welcome today. She has implemented the annulment of so many child marriages and restored the futures of these girls. With the help and collaboration of her local chiefs, mothers’ groups and religious leaders she has managed to annul almost 1500 child marriages, sending the girls back to school. President Mutharika has committed to make child marriage a thing of the past in Malawi within the next five years. It was amazing to be on the ground with @UNWomen and Chief Kachindamoto to witness their work! My @tomenyc white shirt is made from organic cotton and is part of their 'White Shirt Project’ campaign. The project was conceived in 2014 to raise funds and awareness for the Freedom for All charity, which is fighting human trafficking and modern day slavery. The silk skirt is by @zady. Zady partnered with @cocccon_prakesh, founded in 2012 by Chandra Prakash Jha, a fashion designer who wanted to help his community through fairer wages and a safer, more sustainable process. Instead of using toxic pesticides on the plants that the silkworm caterpillars eat, the farmers protect the trees by covering them with mosquito nets to protect the leaves from harmful birds and insects. Then the silk is brought to New York where expert sewers in New York’s famed Garment District create each piece. Sandals by @nisoloshoes. The sandals were made by a team of expert shoemakers in Trujillo, Peru in a factory owned and operated by Nisolo that celebrates fair trade wages, safe working conditions, healthcare for all employees, and financial literacy & wellness training. All fashion info verified by @ecoage

A post shared by Emma Watson (@emmawatson) on

Yes, EMMA!

Read: 12 Ways To Embrace Eco-Friendly Make-Up And Save The Planet

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