Sustainable style is firmly on high street fashion haven H&M's agenda, and to show off the Spring edition of their eco-friendly Conscious collection, the fashion brand has called on actress-cum-model Vanessa Paradis.
The shoot brings the outdoor in, as Vanessa shows of the jewel-studded blouses and sporty-fit trousers in bold floral prints from the high street fashion collection, against an indoor garden. Pretty and pared-down, the pieces are also sustainable, made from organic cotton, recycled polyester and Tencel.
Of the partnership, Vanessa says: “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
And if like Vanessa you're keen on recycling your garbs, then you could earn yourself due reward thanks to H&M. The high street fashion store will launch a Conscious garment collecting initiative to coincide with the campaign. Shoppers will be able to bring unwanted garments from any brand into any H&M store within the UK and Ireland. In return for each bag, they'll receive a H&M voucher for up to two bags per day.
You can shop the new Conscious collection in H&M stores from March 2013.
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