Why Tour Merch Is The New Band Tee

Why Tour Merch Is The New Band Tee

From Yeezus to Formation, band merch is SO much more than baggy t-shirts these days

Hands up, who secretly wants a The Life Of Pablo bomber jacket? Tour merch is officially the coolest way to pledge your musical allegiance for 2016, and there’s so much more than baggy t-shirts and tote bags to choose from.

It all started with Kanye West, whose Yeezus tour merchandise racked up million of Instalikes and hour-long queues for an IRL merch pop-up shop – now? Beyonce’s pissing off the police with her Boycott Beyonce tees, Selena Gomez is going all Calvin Klein with her Revival tour two-piece and then there’s McBusted’s plectrum necklaces...

If you’re wondering what to pick up, we break down who’s selling what.

For Millenials
Selena Gomez is all about fun right now (she’s single and ready to mingle with Taylor Swift’s squad), and her Revival tour merch is HOT. A choker with Hands To Myself lyrics on the inside? Sassy + SO ‘00s throwback.

For The Superfans
You’re desperate to get your hand on Justin Bieber’s misspelled Purpose tour merch because you know it’s a cult classic in the making – but you’d never sell it on eBay. You’re willing to shell out for Pablo garms, too. Shop it at Urban Outfitters now.

For The Social Statement Makers
The #Beyhive are shopping Beyonce’s Formation merch in force – Boy Bye phone cases, I Aint Sorry vests and lemon emoji caps should have been flooding your feed around the time Beyonce played Wembley in July. 

For The ‘Real Music’ Fans
If you only buy vinyl and drink cheap beer (or Elbow’s own brand), Fleetwood Mac’s faded t-shirts and keyrings are classic fan favourites. Anything other than that is way too commercial.

For Generation Yawn
Disclaimer: we did not invent this term. Gen Yawn love nothing more than a chilled out night in front of Netflix (not in that way), so Lucy Rose’s jams, chutneys and teas are a firm favourite at her gigs – the tea is two parts English Breakfast, 1 part Earl Grey btw.

For The Unashamed
McBusted mug? You’ll happily start your day with it all year round, reunion or no reunion. 

We’ll never stop loving those tried and tested tour tees, though… do you know what your band t-shirt says about you?

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