Tiffany & Co's London store in 1837

Tiffany & Co confirms plans for an official documentary


Everyone's favourite jewellers, Tiffany & Co., is getting its own documentary, and it already sounds too lovely to miss.

Detailing the coveted brand's 177-year history, director Matthew Miele will help to retell Tiffany & Co.'s story from small shop to global brand.

'We're in production over 6 months now,' he revealed in a recent press release. 'And we've only just begun to scratch the surface of a story that is just so rich.'

'Whether it's focusing on the Tiffany family one day, to following the priceless Tiffany Diamond to Chine, or documenting how a master craftsmen handmade a classic  Schlumberger design, it is all dramatic and inspiring.'

Miele comes well equipped for the project, having previously directed fashion documentary, Scatter My Ashes at Bergdorf's.

'From the trophy being hoisted at the Super Bowl, to the masterpieces adorning celebrities on the Oscar red carpet, all the way down to the design of the dollar in my pocket, the Tiffany & Co. reach is just so vast,' Miele told The Hollywood Reporter.

Opened initially as Tiffany, Young and Ellis, Charles Lewis Tiffany and John B. Young founded Tiffany & Co in 1837, as a 'stationary and fancy goods emporium'. Jewellery became their specialism in 1853, defining the brand we all know and lust after today.

The documentary is marked for release in spring 2015, and we can't wait.

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