Versus Versace unveils its new collection in collaboration with M.I.A, inspired by knock-off designs. Seriously.
M.I.A.’s capsule collection for Versus Versace comes as an unexpected but oh-so-exciting move for the global fashion brand.
Teaming up with the Grammy-award winning artist, the 19-piece collection perfectly encompasses the star’s rebellion with the brand’s fierce attitude. A match made in heaven? It would seem so.
The most interesting twist comes from the line's bootleg inspiration, reworking the concept of fake Versace merchandise sold on the streets, as kaleidoscopic prints are cut into clashing dresses, tops, skirts and trousers.
Blown up graphics of gold medallions may not look out of place on a market stall, but here they're the real thing and soon-to-be-sought after.
“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” said Donatella Versace.
Adding, “The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to see people wearing the collection.”
If that isn’t enough to get you on board, M.I.A. goes on to say, “It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle.”
The Born Free singer also models the collection in a set of new campaign images, as she hit the markets of East London with photographer Jaime Martinez.
This will be the guiltiest pleasure of all the collections you see this season.
By Jessica Bridgeman