The Groceries Being Given A Designer Makeover

The Groceries Being Given A Designer Makeover
Peddy Mergui

One artist has turned some of our favourite foodstuffs into luxury designer items. Louis Vuitton salami, anyone?

McDonalds at Moschino, crisp packet clutches at Anya Hindmarch and a whole load of bruises (and the odd orange) from Chanel's supermarket sweep means designer groceries are at the top of our shopping list.

Jumping on the bandwagon is artist Peddy Mergui with her exhibition 'Wheat Is Wheat Is Wheat'. From Tiffany yoghurt pots to Louis Vuitton salami, Mergui shows us what bog standard groceries would look like if we were lucky enough to have Dolce and Gabbana make our custard creams.

The low to luxe series, “is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.” 

Super stylish? Tick. Art with a conscience? Double tick. 

'Wheat Is Wheat Is Wheat' runs until June 15th at The Museum of Craft and Design in San Francisco.


Dolce and Gabbana

Dolce and Gabbana custard cream


Louis Vuitton

Louis Vuitton salami



Chanel baby formula



Versace eggs



Prada flour



Hermes salt and pepper


By George Driver

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