The trailer's out, there's a new book cover and now there's a new lingerie collection, too. That's right, as the film draws closer, Fifty Shades madness has taken over again. And now it wasnt to conquer your underwear drawer as well as your bookshelf.
After the first collection of Fifty Shades-inspired lingerie and sleepwear was launched in September, F&F at Tesco has teamed up with the woman responsible for the Fifty Shades phenomenon, author E. L. James, to create a new range for Christmas.
As expected, this is not a collection to look to if what you want is a simple white T-shirt bra. But it's not too risque either. At least, we can't see any whips amongst the knickers.
What you can expect is red balconette bras, babydoll camisoles and satin knickers. And for the added bit of kink, there are satin eye-masks too, although we think they're probably designed just for sleeping in.
Speaking about the collection, E.L. James said: 'For the Christmas collection we wanted dark and sensual pieces with a hint of decadence. We went for rich, deep red and midnight black to create a forbidden allure, and used signature embroidered elements and silk trimmings to add a touch of festive luxury.'
Question is, will you be pointing the man in your life toward the lingerie section of F&F this Christmas? Or is the film all the Fifty Shades of Grey action you need?
By Olivia Marks