In a bid to give accessory designers a more prominent digital platform, Swarovski has collaborated with the BFC and the CFDA to select a group of British and American talent to present as part of the Digital Accessory Showcase on DigitalFashionShows.com.
Introducing Autumn Winter 2013 collections from the chosen designers, who include Sophia Webster, Sophie Hulme and Linda Farrow, alongside the Atelier Swarovski collections, the Digital Accessory Showcase is the first collective accessories presentation of its kind to go live online.
Launched by KCD Digital in 2012, the DigitalFashionShows.com website also features women’s and men’s collections and aims to support emerging talent.
Of the venture, Nadja Swarovski admitted: “Swarovski has a proud heritage of embracing innovation and technology, not just in design but across our communication channels too, so we’re delighted to support this exciting new initiative and hope that the Digital Accessory Showcase rapidly brings its amazing accessories brands to the attention of a new, global audience.”
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