Suki Waterhouse has been named as the face of Superga's cool new 'sprezzatura' campign.

Sprezzatura is the Italian art of looking good without trying, and if there's anyone that epitomises effortless cool, it's Suki Waterhouse. Artful dishevelment is practically her middle name. And that's one of the reasons we love her.

The term 'sprezzatura' was created in a novel by Baldassare Castiglione in his 1528 to mean 'a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it.' Yep, we'd say that sums Ms Waterhouse up pretty well.

Suki Waterhouse at the Burberry men's show

Suki follows in the footsteps of the Olsen twins, Rita Ora and fellow Brit fashion icon, Alexa Chung, to take over the reigns at Superga.

As well as her new Superga gig, 22-year-old Suki Waterhouse is also the face of Burberry's Brit Rhythm fragrance and will be appearing in the film Love, Rosie, out later this year. And as the rumoured other half of one of Hollywood's hottest acting talents, Bradley Coopey, we'd say Suki Waterhouse's future is looking very bright indeed.

We're fast becoming a little bit envious of this young lady…

By Olivia Marks

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Watch Alexa Chung in her Superga campaign...