The opening of the store marks the long-term partnership of Stella McCartney and Adidas that started back in 2004, a collaboration that has involved Stella being appointed Creative Director for the British team kit for the London 2012 Olympics.
The trendy store, situated in South Kensington’s Brompton Cross, boasts the Adidas by Stella McCartney active-wear line and the Stella Gold collection –including pieces from the Team GB Olympic lifestyle collections and replicas of the kit that Stella designed for Team GB.
The boutique’s interior was created by the designer and the sportswear brand and shows off the latest collection on a stunning centrepiece structure made from timber and chains.
We love everything about the new addition to the ‘World of Stella’. Being sporty was never so fashionable!
By Katie Cross