Simone Rocha

Simone Rocha is designing a collection with J brand

Simone Rocha is one fashion designer whose star is certainly in the ascendent. The London Fashion Week talent is set to follow in the footsteps of Christopher Kane and Proenzer Schouler to collaborate on two capsule collections with Californian denim aficionados J Brand. We. Can't. Wait.

Simone, who only made her debut on the LFW schedule in February 2011, has fast made a name for herself as one to watch, and last year was given the Emerging Designer Award at the British Fashion Awards.

Daughter of London Fashion Week veteran John Rocha, Simone will desgin two capsule collections for J Brand which will be unveiled in July, but sadly won't be able to purchase until the end of 2014.

Simone Rocha catwalk


Speaking about the collaboration, 27-year-old Simone said: 'It's an exciting prospect to work on this project, learn from J Brand's denim expertise and see how it evolves over the coming months in the run up to the winter launch.'

It seems J Brand's CEO Jeff Rudes knew Simone was always going to be a successful designer.  'Simone has developed such a strong aesthetic in a very short space of time,' he said.

'Her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.'

So are we.

By Olivia Marks

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