ShowStudio.com, the website known for cool interactive projects, has asked a number of fashion and beauty industry experts to take a turn dishing out their expert style advice to Topshop shoppers. Head to Topshop this weekend and you could receive money-can't-buy tips from industry peeps including InStyle's Senior Fashion Editor Natalie Hartley, (left), Erin O'Connor, illustrator Julie Verhoeven and fashion designers Louise Goldin and Mary Katrantzou.
All you have to do is stand in front of ShowStudio's magic mirror, located downstairs in the hub of Topshop Oxford Street, and one of the fashionistas or beauty bods on duty will give you a styling tips or advice to help you look even more fabulous. But it won't be a face to face interaction, their words of stylistic wisdom will flash up across the top of the mirror as text.
The special interactive fashion treat is to celebrate the launch of Topshop Make-Up, which went on sale this week. The cosmetics range is very much in keeping with Topshop's ethos of bringing you everyday basics combined with statement pieces.
So expect beauty essentials as well as directional colours and formulas... Basically all the beauty bits you could possibly need for everyday grooming to Saturday night glitz. Huzzah!
By Pat McNulty