Playing the ultimate seductress for a second season, Rihanna fronts both the Emporio Armani Underwear and Armani Jeans campaign in shots that promise to show a whole new side to the pop icon. See the pictures here!
In classic black and white shots, Rihanna drapes herself in front of the camera; in denim jackets and skin-tight jeans for Armani Jeans, and silk negligee for Emporio Armani Underwear.
And while the autumn winter campaign was all fierce eyes and edgy poses, spring summer shows a softer side to Rihanna. With long sweeping locks falling about her face, RiRi works the camera with coy charm to perfection.