Material Girl has landed! Madonna and Lourdes launched their new Taylor Momsen-fronted range in Macy’s yesterday…
Madonna and daughter Lourdes’ foray into fashion was never going to be a dull affair and the launch at New York department store Macy’s proves it's anything but!
Hundreds of fans flocked to the store, encouraged to dress up as Madonna in grungy, 80s-inspired ra-ra skirts and slashed leggings, for a chance to win a gift voucher and a free t-shirt signed by the star. Madonna-lookalike models handed out cupcakes to the fashion-hungry fans.
And the queuing was worth it as guests were treated to Gossip Girl’s Taylor Momsen – the face of the range - giving a performance with her band to celebrate the launch.
Looking fantastically Madonna-esque, Taylor hit the stage in a black crop top, cropped leather jacket and skinny black trousers. Her gorgeous blonde locks were centre-parted and free to cascade in gentle waves down her shoulders. Shaping up to be a real rock-chick, Taylor finished her look with some cool black shades.
Capturing the spirit of Madonna’s Material Girl days perfectly, the new collection is suitably 80s grunge-chic with plenty of mini-skirts, lycra dresses, studs and stripes.
By Tara Gardner
SEE THE COLLECTION TEASER HERE