Another season and another drool-worthy campaign from Burberry!
Showcasing the brand's iconic British heritage with a little tribal inspiration thrown in, Christopher Bailey certainly got it right casting model Cara Delevigne (whose sister Poppy has fronted previous Burbs ads) and My Week With Marilyn star Eddie Redmayne in the SS12 campaign.
Full of typically iconic pieces, including timeless parkas and khaki coats, along with colourful accessories, these ads are already making us drool for the new season - we've already got the Aztec clutch on our lust-list!
If you're thinking Eddie looks like a pro, you're right - Mr Redmayne has regularly fronted ads for Burberry since his S/S 2008 debut.
Stay tuned - there's more images from the collection to come soon!
By Annabelle Spranklen