Wowing fashion fans in Paris with a stunning spring/summer collection, Marc Jacobs for Louis Vuitton created a high impact collection, gorgeously stylised, fusing Art Deco with orientialism, delivering a bejewelled decadence worthy of a F. Scott Fitzgerald novel.
Speaking of his collection, Marc Jacobs told press: "Basically, I didn't want anything natural. I wanted everything overly stylised."
Taking the intensity of the show, the new advertising shots catapult the collection to dazzling new style heights.
Marc explained: "We started from the very beginning this season talking about glamour and something very stylised, very glossy.'
Photographer Steven Meisel added: "We arrived at something which I would compare to the Eiffel Tower lighting up every hour on the hour - something of artifice that is just so gorgeous, and glamorous, and beautiful, that you are completely mesmerised by it."
Capturing the decadent glamour of the key models who walked the SS11 runway - Freja Beha Erichsen and Kristen McMenamy - the shots reveal gorgeous glossed textures, shimmering surfaces and a seductive array of colour-blocking and tassels.
The Beautiful and the Damned ethos of this SS11 campaign is a deliberate contrast to the 'good girls' of Louis Vuitton's AW10 look.
Pietro Beccari, Executive vice president of Louis Vuitton, said: "Once again, Marc Jacobs and Steven Meisel have created a remarkable campaign. What is extraordinary about these new visuals is their vivid rendering of the gloss, glitter and glamour of the fashion show. Its visual impact will be second to none this season."
By Tara Gardner
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