Brit stylista Alexa Chung’s mix of girlie pieces pulled off with tomboy charm has become a style emulated on both sides of the pond, and with her second collection for US label Madewell launching soon, we’re forecasting a fashionable stampede to the stores.
With cosy knits, classic cords and darling dresses, the collection is set to be yet more successful than the last, of which some pieces sold out online in minutes.
On her style, Alexa explained in an interview with US InStyle: “I try to find a balance between sexy and not being overtly sexy.”
And it’s exactly this spirit that has been captured in the stunning campaign. We’ll be buying!
By Sarah Smith
SEE MORE ALEXA CHUNG CAMPAIGNS
ALEXA FOR PEPE JEANS
ALEXA FOR SUPERGA