We were beyond excited for Alexa Chung’s fashion line with Madewell back at New York Fashion Week last Feb, and now it’s here!
The US denim company has been around since 1937, offering preppy Americana styles, but only hit our radar when we learned they’d snapped up fash favourite Alexa to design a range – Alexa Chung for Madewell.
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‘Pretty original, huh?’ joked Alexa in a recent interview. ‘I’d wanted to call it Better than a Poke in the Eye, but I think we’ll save that for the buttons on the jeans.’
Expect laid-back, vintage-influenced quirky pieces similar to Alexa’s personal style, like high-waisted trousers, kicky swing coats, velvet shorts and Peter Pan collared ‘little girl’-style dresses. ‘I want to bring back 40s tea dresses, 60s mod dresses… I want to bring cute back,’ says the model and presenter.