SEE Alexa Chung's debut fashion line!

SEE Alexa Chung's debut fashion line!
Rex

Style icon Alexa Chung’s first fashion line goes on sale in less than a month! Check out our favourite looks here

We were beyond excited for Alexa Chung’s fashion line with Madewell back at New York Fashion Week last Feb, and now it’s here!

The US denim company has been around since 1937, offering preppy Americana styles, but only hit our radar when we learned they’d snapped up fash favourite Alexa to design a range – Alexa Chung for Madewell.

SEE PICTURES OF ALEXA CHUNG

‘Pretty original, huh?’ joked Alexa in a recent interview. ‘I’d wanted to call it Better than a Poke in the Eye, but I think we’ll save that for the buttons on the jeans.’

Expect laid-back, vintage-influenced quirky pieces similar to Alexa’s personal style, like high-waisted trousers, kicky swing coats, velvet shorts and Peter Pan collared ‘little girl’-style dresses. ‘I want to bring back 40s tea dresses, 60s mod dresses… I want to bring cute back,’ says the model and presenter.

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Sign up at Madewell for updates and shop the collection online from September.

By Harriet Reuter Hapgood

 
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