WHO Mia Kappelgaard and Gitte Wetter, the female design duo behind hot new Danish label Samsøe and Samsøe, have that effortless Scandi look nailed.
WHY From boyfriend fits to skinnies, the clever cuts flatter any figure – and with prices from £60-£120, what’s not to love? No wonder Scandinavian denim has become the fashion insider's favourite.
WHAT The ’Stay Black’does exactly that – wash after wash. The perfect day-to-night jean, it’s fast becoming my new wardrobe staple.
Check out the collection at www.samsoe.com and see below for some styling inspiration.
The Classic Jean
I’d wear with… ‘My Paul Smith long shirt dress. It makes anything look effortlessly cool.’
The Black Jean
I'd wear with… 'My boyfriend’s navy shirt, unbuttoned so as not to look prim. Underwear as outerwear is a key trend so wear a pretty lace bra underneath. Two-tone brogues or loafers add another colour element.’
The Skinny Jean
I'd wear with… ‘My Alexander Wang oversize suede jacket (a beautiful mustard colour) and Adidas trainers. The wash of the jean lets you dress them up or down.’
The Boyfriend Jean
And the all-important back view...
I'd wear with… ‘The flattering back pockets are in just the right position. Add a printed knit then just roll up the cuffs and add some masculine brogues – Marni's patent kilties that I got for Christmas will do nicely – and you're good to go.’
Check out more of Samsoe & Samsoe's denim right here at www.samsoe.com.