Samsoe & Samsoe: Your New Denim Hero

Samsoe & Samsoe: Your New Denim Hero

Need a denim fix? InStyle’s shopping editor Robyn Kotze has found the must-have collection of s/s15 to see you through to summer and beyond

WHO Mia Kappelgaard and Gitte Wetter, the female design duo behind hot new Danish label Samsøe and Samsøe, have that effortless Scandi look nailed.

WHY From boyfriend fits to skinnies, the clever cuts flatter any figure – and with prices from £60-£120, what’s not to love? No wonder Scandinavian denim has become the fashion insider's favourite.

WHAT The ’Stay Black’does exactly that – wash after wash. The perfect day-to-night jean, it’s fast becoming my new wardrobe staple.

Check out the collection at and see below for some styling inspiration. 

The Classic Jean

I’d wear with… ‘My Paul Smith long shirt dress. It makes anything look effortlessly cool.’ 

The Black Jean

I'd wear  with… 'My boyfriend’s navy shirt, unbuttoned so as not to look prim. Underwear as outerwear is a key trend so wear a pretty lace bra underneath. Two-tone brogues or loafers add another colour element.’

The Skinny Jean

I'd wear  with… ‘My Alexander Wang oversize suede jacket (a beautiful mustard colour) and Adidas trainers. The wash of the jean lets you dress them up or down.’

The Boyfriend Jean


And the all-important back view...

I'd wear  with… ‘The flattering back pockets are in just the right position. Add a printed knit then just roll up the cuffs and add some masculine brogues – Marni's patent kilties that I got for Christmas will do nicely – and you're good to go.’ 

Check out more of Samsoe & Samsoe's denim right here at

Back to Top