Rosie Huntington-Whiteley in the new M&S Christmas advert

Rosie models the new M&S Christmas collection in their festive advert

Marks & Spencer

Rosie Huntington-Whiteley joins a stellar all-British cast in the enchanting new M&S Christmas advert, based around this year's 'Magic & Sparkle' catchphrase. 

The 26-year-old model, who recently unveiled her new sleepwear collection for the high-street giant, is the star of the fairy tale-inspired spectacular which sees Rosie being taken on a fashionable journey through the fantasical realms of Alice in Wonderland, Red Riding Hood and The Wizard of Oz

Modelling hot party dresses perfect for this season's festive celebrations and gorgeously silky separates from her own Rosie for Autograph line, the British beauty perfectly embodies the brand's balance of classic modern elegance. 

David Gandy also features in the winter wonderland-themed campaign, modelling a dapper red velvet jacket and top hat for his role as the Mad Hatter, while silver-screen legend Helena Bonham Carter makes a special guest appearance as a style-savvy wizard.

Patrick Bousquet-Chavanne, the executive director of marketing & business development at M&S, who is overseeing the company's Christmas campaign for the first time, said: "With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S.'

The advert, directed by Johan Renck, will air on TV for the first time during the Coronation Street ad break on November 6.

Hands up who's suddenly feeling very festive? 

By Robyn Munson

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