We're used to seeing Alexa Chung put her stylish spin on the campaigns for Superga's super cool plimsoles, but due to TV commitments, the celebrity fashion maven has left her role as ambassador for the shoe label. Step forward Rita Ora - a perfect new celebrity face for the brand with her urban cool styling.
The pop sensation strikes a pose for the Spring Summer 2013 shoe campaign in her studio, bringing some girly glamour to a classic white pumps and a pair of glittery high-tops. Sat next to decks and a piano she sports bouncy waves, crimson lips and outfit changes including a silk maxi dress and off-the-shoulder knit, lace slip and frilly socks.
Superga is clearly pleased with its new signing who it praises for "going straight to number one in the charts", and having "also shaken up the fashion world with her street-luxe signature style." The pictures definitely second their sentiment.