Rita's debut as the fashion house's new face comes just one year after her close friend and 'wifey' Cara Delevingne also modelled for the brand in a similarly urban shoot. Having recently jumped on stage together at a DKNY party, with Cara providing backing dancing to Rita's music, it looks like the pair are both die-hard fans of the fashion house.
The Resort 2014 collection was shot in pure NYC style, as the R.I.P. singer leant out of a yellow cab to show off her aquamarine handbag and struck poses in the middle of the street - while her fan 'bots' tried their best to swarm the set.
Modelling the collection, Rita worked a super-cool style while posing on a trademark yellow cab in a sequinned pencil skirt and embroidered black sweater layered over an embellished shirt, before adding a tough luxe look in a leather jacket and over-the-knee boots. A bold mixture of feminine meets urban-cool, Rita worked the Resort 2014 campaign with her signature blonde Monroe hair and red lipstick.
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And ever the Instagram fan, Rita Ora headed to Twitter to share a picture taken of her watching fans from atop of a New York taxi - adding "Thank you bots for coming out!! Today was awesome you always crack me up! Didn't even feel like work…"
Watch Rita Ora perform her single Hot Right Now...