rihanna for Balmain ss14 campaign

Rihanna is the new star of Balmain's SS14 campaign

Rihanna has been cast as the face of Balmain's Spring Summer 2014 collection, and she's got us lusting after the whole lot.

The Bajan beauty has long been a fan of the brand, and has worn Balmain throughout her career. Whether she's on stage, or on a night out, RiRi frequently opts for the French fashion house's statement pieces. Last month she was spotted in a quilted leather jumpsuit, and on tour she wore the label's signature body-con dresses with structured shoulders.

Rihanna models Balmain's spring summer 2014 collection

Photographed by Inez van Lamsweerde and Vinoodh Matadin in New York, Rihanna looks incredible in the eighties-inspired collection. We love her in the baby pink Vichy print coat with white lace ankle boots, and just as much in the shoulder-baring denim top with gold detailing. In fact, this collection is all about the gold. Be it belts, bracelets, or shoes, Balmain is going big on bling for next season.

Olivier Rousteing, Balmain's creative director, spoke to WWD about casting his dream girl: 'In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.'

By Olivia Marks

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