Pixie Lott’s capsule collection for Lipsy went on sale yesterday, and Ms Lott was out and about to launch the range at a party at the Bluewater store, and later at a suitably glitzy celebration at Movida club in Soho.
Sporting samples of the collection to both events, Pixie is clearly a fan of her work. She showed off a lacy, layered affair for her daytime look and revved up the glamour for the evening in a thigh-skimming animal print number.
'The collection is very me and that's why it was great to do the two looks - festival and party - as I love festivals and I love going out,’ she said.
She also stars in the ad campaign, modeling the crowd-pleasing collection, which includes glam night-out dresses and some festival-fabulous denim hotpants, starting at a very reasonable £25.
The collection is available now in stores and online at lipsy.co.uk, and Pixie will be launching another capsule line for Autumn/Winter to ensure she keeps her new fashion fans satisfied.
By Hayley Spencer