The pretty popstar has turned fashion mogul, launching her own range of festival fashion and party dresses for Lipsy
Pixie Lott’s capsule collection for Lipsy went on sale yesterday, and Ms Lott was out and about to launch the range at a party at the Bluewater store, and later at a suitably glitzy celebration at Movida club in Soho.
Sporting samples of the collection to both events, Pixie is clearly a fan of her work. She showed off a lacy, layered affair for her daytime look and revved up the glamour for the evening in a thigh-skimming animal print number.
'The collection is very me and that's why it was great to do the two looks - festival and party - as I love festivals and I love going out,’ she said.
She also stars in the ad campaign, modeling the crowd-pleasing collection, which includes glam night-out dresses and some festival-fabulous denim hotpants, starting at a very reasonable £25.
The collection is available now in stores and online at lipsy.co.uk, and Pixie will be launching another capsule line for Autumn/Winter to ensure she keeps her new fashion fans satisfied.
By Hayley Spencer