Pippa Middleton was most recently spotted with a black Modalu Pippa bag at the unveiling of the Duchess of Cambridge's first official portrait at the National Portrait Gallery last week, and sales instantly rocketed once more..
Pippa Middleton is a huge celebrity fan of the high street brand and has been spotted carrying Modalu's Bristol bag in a variety of colours over the past few months, so much so that Modula have renamed the classic bag the 'Pippa' after its most famous fan . The Pippa totes, which start from £195 each, are selling out so fast that Modalu have had to expand their factory in India to meet the demand.
Nothing says style icon like having a handbag named in your honour, and Kate Middleton's younger sister has now joined the elite circle of fashionista’s and celebrities including Alexa Chung and Lana Del Ray who have a bag named after them.
Watch Pippa Middleton talk about her new book in the video below...